These powdered substances include products like DripDrop, Liquid IV, and Banana Bag. New technologies and guidelines created a new approach to hydration that's quicker, more effective, and better for you: Powdered products that, when mixed with water, aim to meet the oral rehydration salts guidelines provided by the World Health Organization (WHO). An increasingly sophisticated consumer population hoping to conquer everything from 26-mile marathons to vodka shots is deconstructing every functional remedy in the fight to quell the effects of severe dehydration.Ī smart customer is no longer satisfied with Gatorade's sugary sweet, 50-year-old science. The war on dehydration is a commercially burgeoning marketplace.
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